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ABOUT MAYBELLINE NEW YORK

Welcome to the world of Maybelline New York cosmetics!

Straight from the vibrant metropolis, the city that never sleeps and always inspires, comes this brand of exceptional makeup products. It is in New York City that trends are born which the whole world later follows. This is why Maybelline New York is always at the centre of the action. The excellent quality of the cosmetics allows you to unleash your fantasies, express your individuality and draw inspiration from both fashion shows and the New York streets. Maybelline New York is a tribute to girls who value their own style above all else. With Maybelline New York, each of us can be a New York it-girl!

Maybelline New York

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Maybelline – over 100 years of beauty

The history of Maybelline New York makeup cosmetics dates back to 1915. It was then, at the beginning of the 20th century, that the formula for the world's first liquid mascara was created. Its creator was the New York chemist Thomas Williams, and the ingredients were carbon monoxide and vaseline.

According to the family legend, he was prompted to create this cosmetic... by his sister Maybel, who asked him to help her charm her beau. To commemorate this lovely story, the founder of Maybelline included his sister's name in the name of the newly established company. The second part of the portmanteau refers to the word "vaseline", the basic ingredient of the mascara.

Just two years later, the mascara was first sold and its popularity among American women exceeded the expectations of the founder of Maybelline. Soon, other revolutionary mascaraswere launched on the market, some of which are still popular with customers today. Innovative formulas that lengthen and volumize the lashes, as well as the first waterproof Maybelline mascaras, are the products which will always be synonymous with the brand.

Maybelline New York cosmetics – New York style

Maybelline mascara is still regarded by many as the best mascara on the market. However, this is not the only makeup cosmetic which the brand is known and loved for – Maybelline makes sure to keep its product range diverse and full of innovative solutions. The company takes its inspiration directly from the vibrant New York City, where the greatest makeup trends are born.

Inspired by the iconic New York style, customers can choose from a wide range of long-lasting lipsticks and lip glosses, eyeshadows in the most trendy shades, or precision eyeliners. Maybelline also offers high-quality face makeup cosmetics – primers, foundations, concealers and powders with advanced formulas. Due to the brand's wide range of products, Maybelline fans can freely experiment with makeup to find their own individual style.

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Trusted company

270+ physical stores

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14 days money back guarantee

14 days

money back guarantee

2 days shipping from Europe

3 days

shipping from Europe