'The Oral-B brand has pushed the boundaries of progress with a unique brushing experience that is in a class of its own. Oral-B's revolutionary technology goes beyond cutting edge technology, offering state-of-the-art engineering to give you the most thorough, gentle and quietest cleaning possible. We have pushed the boundaries of design to create an authentic object of desire - with an elegant profile reserved for the most exclusive technologies. Meet Oral-B iO and experience Oral-B's best cleaning ever. The revolutionary iO linear magnetic drive precisely transfers power to the fiber tips as they travel from tooth to tooth, using micro-vibration to ensure effective and enjoyable brushing. The redesigned pressure sensor signals that you are brushing your teeth properly, helping to protect your gums. The iO toothbrush also features an interactive OLED display that provides personalized, real-time guidance and allows you to customize settings to suit your brushing style. Oral-B iO is powered by artificial intelligence that recognizes the 6 zones of the mouth and provides guidance in the Oral-B app, allowing you to brush as thoroughly as possible. What's more, the iO comes with a quick magnetic charger that charges your toothbrush in approximately 3 hours, and a premium travel case. Experience a completely different brushing experience with all your senses. '