Max Factor

Max Factor – the first makeup cosmetics on the big screen

Today, the name Max Factor is associated with one thing – the iconic brand of makeup cosmetics. It was its founder who invented the term "makeup" and the first easy-to-apply products that women could use to emphasize their best features. However, before Max Factor launched its first mascaras with a brush, easy-to-apply foundations or long-lasting lipsticks, the brand was known primarily in Hollywood.

The famous makeup artist and father of the Max Factor brand – whose real name was Maksymilian Faktorowicz – developed  makeup products for the film industry, for which he even won an Oscar. He was responsible for the looks of the silver screen legends in the golden age of Hollywood, such as Marlene Dietrich and Ava Gardner.

Glamorous make-up cosmetics

Max Factor felt that makeup should not be a privilege for actresses – he believed that every woman should have access to a "red carpet substitute" in the form of high-quality makeup cosmetics.

These products make women feel glamorous in their own skin. The best mascara, the perfect coverage Max Factor foundation and the powder with a spectacular matte finish – each of these products offer women a sense of class and luxury.

The legendary Max Factor cosmetics: mascara and foundation

Max Factor makeup cosmetics have been on the market for over 100 years. We have already been using certain products for generations – the iconic products that have revolutionized the cosmetics industry.

One such cosmetic is undoubtedly Max Factor stick foundation, known for over 70 years as Pan Stik. It made a career in Hollywood as a way of instantly fixing imperfections – today women love it for its easy application even in a hurry.

Another example of a iconic product is Max Factor Calorie, considered by many women as the best mascara on the market. Its innovative formula and perfectly shaped brush are still available under the name Max Factor 2000 Calorie.